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2050 645 - 7 Avenue S.W.
Calgary Alberta T2P 4G8



Wearable computing devices like fitness tracking bracelets are often unfashionable. We make fitness band covers for the Fitbit Flex and JawboneUP and UP24. Dress.Ups make fitness bracelets fashionable. Manufactured in Calgary, Alberta, Canada by women, for women. 

Dress.Ups Featured in Lifestyle Blogs

Jim Letourneau

Dress.Ups are showing up all over the place on the Internet. Here are a couple of blogs that feature our fashionable Dress.Ups for Fitbit Flex, Jawbone UP and UP24.


Casa Moncada 

Dress.Ups – Covers for your Fitbit Flex, Jawbone UP, and UP24

CasaMoncada features family friendly product reviews, crafts, events/activities with my family, and just about everything else! Thank you for stopping by!

Tatlock's Truth


Tatlock's Truth is the blog of Shannon Tatlock who shares her battles with weight loss, and other adventures. 


Dress.Up Fitness Bracelets Awarded eBayTop Rated Seller Status

Jim Letourneau

We've been selling Dress.Ups for Jawbone UP and UP24 (and later on for Fitbit Flex) on eBay for over 6 months now and this morning we received the following note:

Congratulations! You've achieved Top Rated seller status, meeting eBay's US seller performance standards. To make buyers aware of your commitment to customer service, eBay will identify you as a Top Rated seller.

We haven't been doing anything to boost our ratings apart from responding to questions and concerns, shipping in a timely manner, and dealing with any complaints quickly. We have a great product and great feedback ratings

Since you're already here, you can purchase your Dress.Ups directly



Sold Out!

Jim Letourneau

We've temporarily run out of some of our most popular lines of Dress.Ups. Specifically the Classic, Sparkle and Olympic Collections are currently unavailable from our website. Our Calgary based manufacturer is swamped but we are anticipating the arrival of new inventory by Friday this week. We keep pretty close tabs on our inventory but a recent increase in sales levels combined with the normal lead times for product orders have left us short of these lines for a couple of weeks. 

Of course this isn't the worst problem to have in a new business but we apologize for the inconvenience.

We're delighted to have so many inquiries as to when our sold out lines will be back in stock and will try to get back to everyone individually.