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2050 645 - 7 Avenue S.W.
Calgary Alberta T2P 4G8



Wearable computing devices like fitness tracking bracelets are often unfashionable. We make fitness band covers for the Fitbit Flex and JawboneUP and UP24. Dress.Ups make fitness bracelets fashionable. Manufactured in Calgary, Alberta, Canada by women, for women. 

Sold Out!

Jim Letourneau

We've temporarily run out of some of our most popular lines of Dress.UPs. Specifically the Classic, Sparkle and Olympic Collections are currently unavailable from our website. Our Calgary based manufacturer is swamped but we are anticipating the arrival of new inventory by Friday this week. We keep pretty close tabs on our inventory but a recent increase in sales levels combined with the normal lead times for product orders have left us short of these lines for a couple of weeks. 

Of course this isn't the worst problem to have in a new business but we apologize for the inconvenience.

We're delighted to have so many inquiries as to when our sold out lines will be back in stock and will try to get back to everyone individually. 


Dress.UPs Featured in Cosmopolitan

Jim Letourneau

France is one of the leading countries in the fashion industry so we were THRILLED to see that our Dress.UPs were included in a post on the French Cosmopolitan website. We were included in the same article as the well publicized new Tory Burch Fitbit Flex accessories which are considerably more expensive. Thanks to Google Translate for making it accessible to our North American readers.

Pimpez votre bracelet connecté avec une housse

Bracelets online is the biggest trend of the year. They are practical, useful, but they are not more feminine. Should the reserve for its sporty looks? No, just the pimp with a cover that will pass for real fashion accessories.

The French clearly know their fashion!

Dress.UPs and Fitbit Fashion News

Jim Letourneau

The new Tory Burch line of high-end accessories for the Fitbit Flex has created a great buzz. Our sales and web traffic have increased dramatically as our well established line of Dress.UPs for the Fitbit Flex, Jawbone UP and UP24 gets noticed in the wave of excitement. Our happy customers keep giving us amazing feedback (see our testimonials page)

People want variability with their wearables and there are going to be 100's of different ways for owners of fitness tracking devices to customize and accessorize them. We've noticed several new entrants into the wearable customization market which has validated our evolution from idea, to prototype, to a successful Kickstarter campaign and finally a small business that is creating employment for women in Calgary, Alberta, Canada.

We're showing up in organic Google searches that include keywords like Fitbit and fashion and we're noticing our product getting mentioned as a more "affordable alternative" on web forums. 

We are just getting started!